Fiat and Chrysler Strategic Alliance: Can a European and an American Automaker Dance Together?

Case Code: BSTR381
Case Length: 23 Pages
Period: 2009-2010
Pub Date: 2010
Teaching Note: Not Available

Price: Rs.600
Organization: Fiat S.p.A., Chrysler LLC
Industry: Automotive
Countries: Global
Themes: Strategic Alliance, International Management

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Fiat, an acronym for Fabbrica Italiana Automobili Torino, was established on July 11, 1899, by Giovanni Agnelli (Giovanni) along with a group of investors. Considered one of the founders of the European automobile industry, Fiat opened its first car manufacturing facility in 1900 in Corso Dante, Italy...

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