FlixMobility: Shaping the Future of Mobility
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Case Code: BSTR562 Case Length: 16 Pages Period: 2013-18 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: FlixMobility Industry: Transportation Countries: Germany, Austria, US Themes: Business Model, Strategies for Services Marketing, Creating Competitive Advantage, Competitive Strategies, Mergers & Acquisition, Diversification, Entering Adjacent Markets |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In January 2019, Europe's leading intercity (long distance) bus service company, FlixMobility GmbH (FlixMobility) - also known as FlixBus, started offering a Virtual Reality (VR) travel experience for free to travellers who reserved panoramic seats on long distance buses operating out of and to Las Vegas in the US. With this, FlixMobility became the world’s first long distance bus company to offer the VR travel experience to its customers. It also had plans to expand this service to Europe and other markets where it was present.
FlixMobility adopted a unique business model to expand its services. The company combined traditional transportation with an e-commerce platform. Unlike other bus companies, FlixMobility did not own a single bus; all the buses were owned and operated by local partners. FlixMobility only managed the technology, ticketing, customer service, network planning, marketing, and sales. It shared the revenues with its local partners on a route-by-route basis...
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