Google Steps up its Game in Healthcare Wearables - Acquires Fitbit
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Case Code: BSTR592 Case Length: 13 Pages Period: 2014-2019 Pub Date: 2020 Teaching Note: Available |
Price: Rs.400 Organization: Fitbit Industry: Healthcare and Services Countries: United States Themes: M&A , Diversification Strategy, Technology in Healthcare, Competitive Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
The Healthcare Wearable Industry
The healthcare wearables technology comprised electronic devices that consumers wore on their bodies. These devices collected data related to the consumers' personal health and fitness levels. With the ability of these electronic devices to meet the needs of the consumers to monitor their own health, the usage of healthcare wearable technology had grown by three times since 2015.
As per a research report from Business Insider Intelligence, there was increased willingness on the part of consumers to use healthcare wearable devices. Some of the devices were Wearable fitness trackers, Smart health watches, Wearable ECG monitors, Wearable blood pressure monitors, and Biosensors...
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