Google Steps up its Game in Healthcare Wearables - Acquires Fitbit

Case Code: BSTR592 Case Length: 13 Pages Period: 2014-2019 Pub Date: 2020 Teaching Note: Available

Price: Rs.400 Organization: Fitbit Industry: Healthcare and Services Countries: United States Themes: M&A , Diversification Strategy, Technology in Healthcare, Competitive Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On November 1, 2019, Google announced that it had reached an agreement to acquire Fitbit in a US$ 2.1 billion deal. The all-cash deal was sealed with Google having offered US$ 7.35 per share of Fitbit. The acquisition was an attempt by Google to up its game in the healthcare wearables market. In fact, this was not the first time Google had acquired smart watch technology. In January 2019, it acquired Fossil’s smart watch technology along with the R&D team in a deal worth US$ 40 million that enabled Google to work on its WearOS, a software platform for smart watches....

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