Indigo Airlines- Meandering through the Public Policies on the Success Runway – Can it Fly Higher?
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Case Code: BSTR507 Case Length: 14 Pages Period: 2015 - 16 Pub Date: 2017 Teaching Note: Available |
Price: Rs.400 Organization : Indigo Airlines Industry :Civil Aviation Countries : India Themes: Business Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In July 2015, it was estimated that Indian budget carrier, Indigo Airlines (Indigo), would earn a profit of $150-$175 million and the same year it also made news with its plan to launch an IPO to increase its capital base. When Indigo entered the market in 2006 it had a market share of 4% and by 2015 this had grown to 37%. (Refer to exhibit I for the market share of the Indigo airlines in 2015). While other airlines like Jet Airways, SpiceJet, Go Air, etc. were struggling to grab a bigger share of the aviation market due to government regulations, Indigo managed to break through the challenges posed by the public policies on account of its superior operational efficiency......
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