Innovation at Apple
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Case Code: BSTR396 Case Length: 16 Pages Period: 2006-2011 Pub Date: 2011 Teaching Note: Not Available |
Price: Rs.500 Organization: Apple, Inc. Industry: Computers, Consumer Electronics Countries: Global; US; Europe Themes: Innovation, Strategy, Leadership |
Abstract Case Intro 1 Case Intro 2 Excerpts
"Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient. But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.[...] And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important."
- Steve Jobs, founder of Apple Inc.
"Apple is Steve Jobs, Steve Jobs is Apple, and Steve Jobs is innovation. You can teach people how to be operationally efficient, you can hire consultants to tell you how to do that, but God creates innovation. ... Apple without Steve Jobs is nothing."
- Trip Chowdhry, an analyst with Global Equities Research LLC, in 2011.
Introduction
The iconic founder of technology major Apple Inc.(Apple), Steve Jobs (Jobs), passed away on October 5, 2011, aged 56. Jobs's demise led to speculations about the consequences for Apple and its ability to continue to innovate without him. Jobs was succeeded by Timothy Cook as CEO, but some analysts raised concerns about whether the company would thrive without Jobs's vision and flair for innovation. They were apprehensive whether Apple which was synonymous with innovation would continue to break new ground without Jobs. According to Jason O. Gilbert, a technology reporter for The Huffington Post, "The biggest challenge for Apple is the one whose answer is difficult precisely because it is hard to define:
How do you replace someone whose talents seemed to go beyond design and imagination to almost-ethereal, zeitgeist-y qualities? How do you hand over responsibility for maintaining an aura? For Apple, as for any company, that's a high bar, one it will likely fail to reach. Apple's coolest days are probably behind it."
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