The Kraft Heinz Company: A Merger Gone Wrong?

Case Code: BSTR595 Case Length: 19 Pages Period: 2015-2019 Pub Date: 2020 Teaching Note: Available

Price: Rs.500 Organization: Kraft Heinz Company Industry: Food & Beverage Countries: United States, Canada, India Themes: M&A, Operational Synergy, Bankruptcy & Turnaround Management

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Kraft traced its origins back to several companies. Throughout its history, the company had followed a policy of diversification through mergers, acquisitions, and divestitures. In 1903, J.L.Kraft along with his brothers began selling cheese to merchants in Chicago, US, after purchasing it from a wholesale market. In 1909, J.L.Kraft & Bros. Co. was formed. Over a period of time, the company began producing processed cheese through a revolutionary method that it patented in 1916. In 1924, the company went public and its shares were traded on the Chicago Stock Exchange...

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