The Kraft Heinz Company: A Merger Gone Wrong?

The Kraft Heinz Company: A Merger Gone Wrong?
Case Code: BSTR595
Case Length: 19 Pages
Period: 2015-2019
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization: Kraft Heinz Company
Industry: Food & Beverage
Countries: United States; Canada; India
Themes: M&A, Operational Synergy, Bankruptcy & Turnaround Management
The Kraft Heinz Company: A Merger Gone Wrong?
Abstract Case Intro 1 Case Intro 2 Excerpts


In February 2019, the US-based Food and Beverage (F&B) company, Kraft Heinz Company (Kraft Heinz) announced an impairment of US$ 15 billion, cut its dividend by a third, and said that American authorities had launched an inquiry into its procurement practices. Furthermore, the company’s share price was observed to have fallen by 45% in the previous 12 months.

Kraft Heinz was formed through a merger in 2015 between Kraft Foods Group, Inc. (Kraft) and H. J. Heinz Company (Heinz). The merger was expected to provide significant synergy benefits that included growth in North America and global expansion, by combining Kraft’s brands with Heinz’s international platform (See Exhibit I). Following the merger, a number of measures were taken to cut costs and several employees were laid off.....

Buy this case study (Please select any one of the payment options)

Price: Rs.500
Price: Rs.500
PayPal (11 USD)

Custom Search