LG Electronics Exits the Smartphone Business
| Case Code: BSTR636
Case Length: 15 Pages
Pub Date: 2022
Teaching Note: Available
Organization : LG Electronics Inc.
Industry : Technology & Communications
Countries : South Korea
Themes: Business Failure, Organizational Crisis, Rise and Fall,Market Entry & Exit
Abstract Case Intro 1 Case Intro 2 Excerpts
The history of LG Electronics dates back to 1958 when Koo In-Hwoi, a South Korean businessman, founded an electronics company by the name GoldStar in the aftermath of the Korean War (1950-1953). Goldstar manufactured consumer electronics and appliances within the country. After years of upsizing and steady sales growth, the company started its overseas production facilities in 1980..
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