LG Electronics Exits the Smartphone Business

Case Code: BSTR636
Case Length: 15 Pages
Period: 2015-2021
Pub Date: 2022
Teaching Note: Available

Price: Rs.300
Organization : LG Electronics Inc.
Industry : Technology & Communications
Countries : South Korea
Themes: Business Failure, Organizational Crisis, Rise and Fall,Market Entry & Exit

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The history of LG Electronics dates back to 1958 when Koo In-Hwoi, a South Korean businessman, founded an electronics company by the name GoldStar in the aftermath of the Korean War (1950-1953). Goldstar manufactured consumer electronics and appliances within the country. After years of upsizing and steady sales growth, the company started its overseas production facilities in 1980..

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