LG Electronics Exits the Smartphone Business
| Case Code: BSTR636
Case Length: 15 Pages
Pub Date: 2022
Teaching Note: Available
Organization : LG Electronics Inc.
Industry : Technology & Communications
Countries : South Korea
Themes: Business Failure, Organizational Crisis, Rise and Fall,Market Entry & Exit
Abstract Case Intro 1 Case Intro 2 Excerpts
In April 2021, global electronics giant LG Electronics Inc. (LG), a subsidiary of LG Corporation , decided to exit the intensely competitive global smartphone space. The move was announced after LG’s board of directors approved the closure. The South Korea based company stated that it was shutting down its Mobile Communications (MC) division after nearly six years of losses totaling US$ 4.5 billion..
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