LG Electronics Exits the Smartphone Business

Case Code: BSTR636
Case Length: 15 Pages
Period: 2015-2021
Pub Date: 2022
Teaching Note: Available

Price: Rs.300
Organization : LG Electronics Inc.
Industry : Technology & Communications
Countries : South Korea
Themes: Business Failure, Organizational Crisis, Rise and Fall,Market Entry & Exit

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In April 2021, global electronics giant LG Electronics Inc. (LG), a subsidiary of LG Corporation , decided to exit the intensely competitive global smartphone space. The move was announced after LG’s board of directors approved the closure. The South Korea based company stated that it was shutting down its Mobile Communications (MC) division after nearly six years of losses totaling US$ 4.5 billion..

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