Maersk Sails on Digital Ecosystem

Maersk Sails on Digital Ecosystem
Case Code: BSTR583
Case Length: 17 Pages
Period: 2008-2018
Pub Date: 2019
Teaching Note: Available
Price: Rs.500
Organization: A.P. Moller-Maersk A/S
Industry: Transport & Logistics
Countries: Denmark
Themes: Growth Strategy, Corporate Strategic, Disruption, Digital Ecosystem
Maersk Sails on Digital Ecosystem
Abstract Case Intro 1 Case Intro 2 Excerpts


During the year 2016, the shipping industry faced historically low freight rates and excess container capacity. Despite investing heavily in its different operating segments , leading shipping firm A.P. Moller-Maersk A/S (Maersk) found itself struggling. The company reported revenues of USD27.26 billion in 2016, down from USD34.8 billion in 2014. Revenue growth over the previous decade (2006-2016) had been nearly flat, primarily as a fall-out of the global economic crisis of 2008, even though Maerskā€™s efforts to take out costs and optimize businesses had made its group companies the best performing in their respective segments...

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