Microsoft`s Acquisition of Activision Blizzard: The Shift to Become a Gaming Powerhouse?
| Case Code: BSTR676 Case Length: 14 Pages Period: 1997-2024 Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : Microsoft Corporation Industry : Technology & Communications Countries : United States Themes: Diversification Strategy, Competitive Strategy, Competitive Environment,Technology Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Global Video Game Market: A Background Note
Early video game prototypes were created in labs in the 1960s, but it was Atari Corporation’s game Pong, which came out in 1972 – a year after its first game Computer Space was launched, that helped jumpstart the gaming industry. The arcade table tennis game became a success, attracting eager players as well as new gaming companies that began producing knock-off versions. Atari then released a home console version of Pong in 1975. In 1977, the company launched its own Atari 2600 home console, which became the first system to sell over a million units. The arcade game market soon reached a plateau before the arrival in 1978 of Space Invaders developed by Taito, a Japanese company, followed by..
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