Microsoft`s Acquisition of Activision Blizzard: The Shift to Become a Gaming Powerhouse?

Case Code: BSTR676 Case Length: 14 Pages Period: 1997-2024 Pub Date: 2024 Teaching Note: Available

Price: Rs.400 Organization : Microsoft Corporation Industry : Technology & Communications Countries : United States Themes: Diversification Strategy, Competitive Strategy, Competitive Environment,Technology Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On October 13, 2023, American multinational technology corporation Microsoft Corp. (Microsoft), headquartered in Redmond, Washington, announced that it had completed its $69 billion acquisition of videogame behemoth Activision Blizzard. Microsoft had to clear significant regulatory hurdles in the United Kingdom (UK) and the United States (US) before making the acquisition. It also had to overcome opposition from government officials in several nations who claimed the acquisition would reduce competition in the video gaming industry..

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