OYO Rooms in China: Scaling the Great Wall
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Case Code: BSTR560 Case Length: 13 Pages Period: 2011-2018 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: Oravel Stays Pvt. Ltd (OYO) Industry: Hospitality Countries: India Themes: Market Assessment, Market Entry |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In September 2018, hospitality company OYO Rooms (OYO), based in Gurugram (Haryana, India), announced that it had raised US$1 billion in a fresh round of funding to grow its business in China and expand into other international markets. The funding made OYO the latest startup from India to check into the Unicorn Club and the second most valuable startup in the country after One 97 Communications (Paytm) . The funding of US$800 million was led by SoftBank Vision Fund, Sequoia Capital, and Lightspeed Venture Partners, who promised to infuse an additional capital of US$200 million. Justin Wilson, Director, SoftBank Investment Advisers, said, "Oyo's unique value proposition and outstanding growth over the last few years gives us the confidence that it can scale, innovate and continue to offer an intuitive customer experience, curated for different markets." ...
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