Pollo Campera, the Taste of Latin America: Can it Capture the US?

Pollo Campera, the Taste of Latin America: Can it Capture the US?
Case Code: BSTR646
Case Length: 14 Pages
Period: 1971-2022
Pub Date: 2022
Teaching Note: Available
 Price: Rs.400
Organization : Pollo Campero S.A.
Industry : Foodservice
Countries : United States
Themes: International Operations, Competitive Strategy, Family Business,Marketing Strategy
Pollo Campera, the Taste of Latin America: Can it Capture the US?
Abstract Case Intro 1 Case Intro 2 Excerpts

PC’S Growth in Latin America

The founder of PC, Juan Bautista Gutiérrez (Gutiérrez), emigrated to Guatemala from Spain in 1920. He then began operating a mill and later started a chicken farm. In 1971, Gutiérrez together with his son Dionisio opened the first PC restaurant in Guatemala. The move to expand into the restaurant industry was done to capitalize on an opportunity to expand the business vertically. Escarcega later said..

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