Pollo Campera, the Taste of Latin America: Can it Capture the US?

Pollo Campera, the Taste of Latin America: Can it Capture the US?
Case Code: BSTR646
Case Length: 14 Pages
Period: 1971-2022
Pub Date: 2022
Teaching Note: Available
 Price: Rs.400
Organization : Pollo Campero S.A.
Industry : Foodservice
Countries : United States
Themes: International Operations, Competitive Strategy, Family Business,Marketing Strategy
Pollo Campera, the Taste of Latin America: Can it Capture the US?
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In March 2022, the world’s largest Latin American chicken chain, Pollo Campero S.A. (PC) announced plans to open 250 retail outlets in the US by 2026. PC had around 80 restaurants in the US, of which 60 were corporate stores, 17 were franchise units, and four were digital kitchens. The company planned to add 120 corporate units and 70-80 franchise units. Blas Escarcega (Escarcega), its Director of Business Development, said, “I can’t think of a better time to launch our aggressive U.S. strategy…I look forward to working with our remarkable franchisees to drive brand and business growth with this iconic brand.”..

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