Procter & Gamble`s ‘Double Down’ Strategy during COVID-19 Pandemic
| Case Code: BSTR631 Case Length: 18 Pages Period: 2020-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization : Procter & Gamble Industry : - Countries : United States Themes: Branding Strategy, Consumer Behavior, Advertising & Promotion,Brand Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Origin of P&G dated back in 1837, when William Procter, a candle maker and his brother-in-law, James Gamble, a soap maker combined their small businesses. They started a firm in Cincinnati, in the US state of Ohio and nicknamed it “Porkopolis” due to its reliance on swine slaughterhouses; the shop manufactured candles and soaps from leftover fats. Cincinnati was linked to the major cities location and proved advantageous for the company to send its goods and the business of P&G grew. By 1980s, they began to market new products and build factories in other locations in the US to sustain their growing business. By 1890, the partnership had grown into a multi-million dollar corporation..
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