Quikr's Inorganic Growth Strategies
Case Code: BSTR590
Case Length: 11 Pages
Pub Date: 2019
Teaching Note: Available
Organization: Quikr India Pvt Ltd.
Themes: Growth Strategy, Strategy Implementation
Abstract Case Intro 1 Case Intro 2 Excerpts
On April 25, 2019, Indian online classified portal Quikr India Pvt Ltd. (Quikr) announced the acquisition of Zefo, an online marketplace based in Bengaluru, India, to further scale its pre-owned goods and services vertical. "The acquisition of Zefo is in-line with the phenomenal consumer acceptance of the Assured products and services on our platform...Now, with Quikr and Zefo as a combined entity, we will be able to offer a broader selection of products at even more competitive prices along with as strong a focus on quality," Pranay Chulet (Chulet), co-founder and CEO of Quikr, said.
As a diversified platform operating across several segments like consumer goods, automobiles, real-estate, and jobs, Quikr catered to a diverse set of consumer needs. In 2008, it started as a classic horizontal online classifieds platform that brought buyers and sellers together to address their needs in the simplest and fastest way...
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