Sephora's Digital Journey

Case Code: BSTR566
Case Length: 14 Pages
Period: 2010-2018
Pub Date: 2019
Teaching Note: Available

Price: Rs.400
Organization: Sephora
Industry: Retail
Countries: US, Europe, South East Asian countries & Middle East countries
Themes: Digitalization, Digital Transformation, Market Expansion, Digital Technologies, Digital Innovation, Omni Channel Retail

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On April 19, 2018, France-based personal care and beauty products multinational 'Sephora' received the "Retailer of the Year Award" at the '2018 World Retail Congress' for its outstanding run in the most competitive market of the decade (2008-2018). Sephora's journey through the decade had been largely driven by digital initiatives. By 2018, it had made rapid strides in digitalization which included the launch of an e-commerce platform and a mobile application and initiatives around personalization through digital initiatives like Color IQ, Skincare IQ, and more.....

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