SKODA AUTO`s `India 2.0 Project`: A Lesson for Foreign Automakers in The Indian Market

Case Code: BSTR652
Case Length: 12 Pages
Period: 2018-2022
Pub Date: 2023
Teaching Note: Available

Price: Rs.300
Organization : Skoda Auto Volkswagen India Private Limited
Industry : Automotive
Countries : India
Themes: Business Level Strategies, Competitive Strategy, Consumer Marketing,Brand Development

Abstract Case Intro 1 Case Intro 2 Excerpts

Skoda India 2.0 Strategy

SKODA AUTO India started its operations in November 2001 in India as a subsidiary of SKODA AUTO a. s., one of the oldest automobile companies in the world with its headquarters in Mlada Boleslav in the Czech Republic. In 2017, SKODA AUTO was able to increase deliveries in India by more than 30 percent (17,100 units sold in 2017) compared to the previous year (13,000 units sold in 2016). By 2018, SKODA AUTO India had launched four models in India: three sedans at different price points..

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