SKODA AUTO`s `India 2.0 Project`: A Lesson for Foreign Automakers in The Indian Market
| Case Code: BSTR652 Case Length: 12 Pages Period: 2018-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.300 Organization : Skoda Auto Volkswagen India Private Limited Industry : Automotive Countries : India Themes: Business Level Strategies, Competitive Strategy, Consumer Marketing,Brand Development |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Enhanced Customer Experience
While product launches of new models were one phase of its India 2.0 strategy, another phase of the project was to improve customer satisfaction. The company introduced the Myskoda app, expanded customer touchpoints, and launched the Peace of Mind advertising campaign as part of this initiative..
Next Steps
Skoda had invested €1 billion in four cars – Skoda Kushaq, Skoda Slavia, Volkswagen Taigun (SUV), and Volkswagen Virtus (sedan) – as part of the 2.0 project. Ravi Bhatia, president and director, JATO Dynamics, a global supplier of automotive business intelligence, headquartered in Uxbridge, London said..
Exhibits
Exhibit I: Yearly Sales Trends - Car Manufacturers (2011-2020)
Exhibit II: Manufacturer Market Share % - (2011-2020)
Exhibit III:
Model-wise Sales - (2011-2020)
Exhibit IV: Total Passenger Car Sales - (2011-2020)
Buy this case study (Please select any one of the payment options)
| Price: Rs.300 |
Price: Rs.300 | PayPal (7 USD) |
