StarTimes: The Chinese Media Enterprise`s Response to COVID-19 Crisis in Africa
| Case Code: BSTR620 Case Length: 14 Pages Period: 2019-2020 Pub Date: 2021 Teaching Note: Available |
Price: Rs.400 Organization: StarTimes Group Industry: Media Countries: China Themes: Crisis Management, Business Continuity Planning, International Operations, COVID-19 |
Abstract Case Intro 1 Case Intro 2 Excerpts
Entry Into and Expansion in Africa
Pang, an electronics engineer, worked in state-owned media companies in China during the 1970s and 1980s before founding StarTimes in Beijing in 1988. StarTimes was a privately-owned broadcasting enterprise, initially producing decoders, mobile phones, TV sets, and digital projectors, before moving on to become a system integrator and platform operator. Within a decade, StarTimes emerged as one of the largest digital TV system integrators, technology providers, network operators, and content providers in China’s broadcasting and television industry. It was listed among the country’s top 100 technology and science innovation-oriented enterprises..
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