StarTimes: The Chinese Media Enterprise`s Response to COVID-19 Crisis in Africa

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: BSTR620
Case Length: 14 Pages
Period: 2019-2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.400
Organization: StarTimes Group
Industry: Media
Countries: China
Themes: Crisis Management, Business Continuity Planning, International Operations, COVID-19
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Entry Into and Expansion in Africa

Pang, an electronics engineer, worked in state-owned media companies in China during the 1970s and 1980s before founding StarTimes in Beijing in 1988. StarTimes was a privately-owned broadcasting enterprise, initially producing decoders, mobile phones, TV sets, and digital projectors, before moving on to become a system integrator and platform operator. Within a decade, StarTimes emerged as one of the largest digital TV system integrators, technology providers, network operators, and content providers in China’s broadcasting and television industry. It was listed among the country’s top 100 technology and science innovation-oriented enterprises..

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