StarTimes: The Chinese Media Enterprise`s Response to COVID-19 Crisis in Africa
| Case Code: BSTR620 Case Length: 14 Pages Period: 2019-2020 Pub Date: 2021 Teaching Note: Available |
Price: Rs.400 Organization: StarTimes Group Industry: Media Countries: China Themes: Crisis Management, Business Continuity Planning, International Operations, COVID-19 |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In the second half of 2020, Pang Xinxing (Pang), founder and chairman of Chinese media company the StarTimes Group (StarTimes) found himself in a curious situation in Africa. While its viewership had grown amidst the COVID-19 pandemic, the company was unsure how to monetize this at a time when the industry was bracing for further challenges posed by the public health crisis..
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