Swiggy: Delivering on Business Continuity Amidst COVID-19

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: BSTR617
Case Length: 13 Pages
Period: -
Pub Date: 2020
Teaching Note: Available
Price: Rs.400
Organization: Swiggy
Industry: Foodservice
Countries: Spain
Themes: Business Continuity Planning, Crisis Management, COVID-19, Response Strategies
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

It all began in 2014 with two engineering graduates from BITS Pilani , Sriharsha Majety (Majety) and Nandan Reddy, seeking to make life easier for Indians with their idea of a hyperlocal food delivery service. Though the duo had the vision and product mindset to build the company, they realized that they did not have the technical skills to bring their vision to life. So, they brought on board former Myntra software engineer and IIT alumnus Rahul Jaimini (Jaimini) to develop a food ordering and delivery website. The three co-founders used their respective skills to build a distinctive online food ordering website. Thus was born Swiggy in August 2014. Swiggy offered customers a selection of restaurants from nearby locations that it had enlisted. The customers could then select and place order through its app or the website. It appointed dedicated delivery personnel to pick the orders up from the restaurants and deliver them to customers. Initially Swiggy began operations by signing up a few restaurants in Koramangala, Bengaluru...

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