Swiggy: Delivering on Business Continuity Amidst COVID-19
| Case Code: BSTR617 Case Length: 13 Pages Period: - Pub Date: 2020 Teaching Note: Available |
Price: Rs.400 Organization: Swiggy Industry: Foodservice Countries: Spain Themes: Business Continuity Planning, Crisis Management, COVID-19, Response Strategies |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
It all began in 2014 with two engineering graduates from BITS Pilani , Sriharsha Majety (Majety) and Nandan Reddy, seeking to make life easier for Indians with their idea of a hyperlocal food delivery service. Though the duo had the vision and product mindset to build the company, they realized that they did not have the technical skills to bring their vision to life. So, they brought on board former Myntra software engineer and IIT alumnus Rahul Jaimini (Jaimini) to develop a food ordering and delivery website. The three co-founders used their respective skills to build a distinctive online food ordering website. Thus was born Swiggy in August 2014. Swiggy offered customers a selection of restaurants from nearby locations that it had enlisted. The customers could then select and place order through its app or the website. It appointed dedicated delivery personnel to pick the orders up from the restaurants and deliver them to customers. Initially Swiggy began operations by signing up a few restaurants in Koramangala, Bengaluru...
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