Swiggy: Delivering on Business Continuity Amidst COVID-19
| Case Code: BSTR617 Case Length: 13 Pages Period: - Pub Date: 2020 Teaching Note: Available |
Price: Rs.400 Organization: Swiggy Industry: Foodservice Countries: Spain Themes: Business Continuity Planning, Crisis Management, COVID-19, Response Strategies |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In October 2020, as India embarked on the fifth phase of unlock from the COVID-19 pandemic induced lockdown, Bengaluru-based online food delivery platform Swiggy announced that it had processed 100 million orders across food, medicine, groceries, and other categories since the lockdown was first announced in March 2020 and had recorded close to 85% of pre-COVID order values. The food aggregator also reported a five-fold jump in on-boarding of premium restaurants during the period with 7,000 new restaurants, on an average, joining the platform per month. In the pre-COVID days, this number had been around 4,000. According to a Swiggy spokesperson, “More than 200 cities have reached 90 percent of their pre-COVID GMV levels, with more than 70 cities seeing a full recovery. Certain micro pockets within the country have also reached 200 percent of their pre-COVID levels and bulk ordering has pushed up average order values by 30-40 percent”..
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