The Merger of PVR and INOX
| Case Code: BSTR665 Case Length: 14 Pages Period: 2020-23 Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : PVR INOX Limited Industry : Leisure & Entertainment Countries : India Themes: Strategic Planning, Growth Strategy, Business Environment,Competitive Environment |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
PVR Cinemas Limited
PVR Cinemas Limited (PVR) was considered a pioneer and role model in the multiplex business in India. After initial setbacks and a dilemma on whether to enter the family-owned transport business or not, Ajay got into the transport business in the year 1988..
About INOX
INOX traced its origins to a company started in 1920 as a newsprint trading business called Siddhomal and Sons by Siddhomal Jain. In the 1960s, Siddhomal’s son, Devendra Kumar Jain, established the Industrial Oxygen Co. Pvt. Ltd. in Pune..
The Merger
One of the industries that was heavily impacted by the Covid-19 pandemic was the entertainment industry. It took a long time for the industry to emerge from the effects of the pandemic. Even before Covid-19..
Potential Synergies
The objectives and goals after the merger were classified as immediate, medium, and long-term. The immediate objectives and goals were to integrate the core Information Technology infrastructure..
The Next Steps
PVR-INOX was expected to provide an immersive and enjoyable experience to movie goers, allowing them to watch a film in different formats to the accompaniment of diversified sets of food and beverages offerings..
Looking Ahead
PVR-INOX had a significant presence across the country in all major cities and was planning to expand into tier 2 and tier 3 cities with its primary focus on the southern markets which were primarily dominated by single screen theaters..
Exhibits
Exhibit I: The Competitive Scenario.
Exhibit II: Premiums Formats of PVR Cinemas.
Exhibit III:
Distribution Network of PVR-INOX.
Exhibit IV: Regional Distribution Network of PVR-INOX in India
Exhibit V: Food and Beverages Offerings at PVR-INOX
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