Turbulent Times for United Airlines

Case Code: BSTR308
Case Length: 17 Pages
Period: 1970-2008
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.300
Organization: United Airlines
Industry: Aviation
Countries: United States
Themes: Business Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The origins of United can be traced to the mid-1920s. The Air Mail Act, 1925, threw the US aviation sector open to private players. The US government invited bids to operate an air mail service, which was then under the US Post Office Department. Walter T Varney, a businessman, won the contract and created VA...

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