Turbulent Times for United Airlines
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Case Code: BSTR308 Case Length: 17 Pages Period: 1970-2008 Pub Date: 2009 Teaching Note: Not Available |
Price: Rs.300 Organization: United Airlines Industry: Aviation Countries: United States Themes: Business Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
A Series of Unfortunate Events
United's fortunes changed for the worse in 1970 when it reported a massive (at that time) net loss of US$ 46 million. This came as a rude shock to the company, which had registered a record profit of US$ 45 million just two years earlier. Higher operational costs and low fares, were cited as main reasons. Also, the market in the 1960s and 1970s was stagnant, offering limited opportunities for growth. The company had also lost money earlier in 1969 in the Civil Aeronautics Board's Transpacific Route Case...
Outlook
In the first quarter of 2008, United again reported a loss of US$ 537 million. Looking at the losses, it again took some major steps to reduce costs around mid-2008...
Exhibits
Exhibit I: United's Partners under Star Alliance
Exhibit II: United's Logo in 1997 and 2004
Exhibit III: Selected Financial Data for the Period between 1998-2007
Exhibit IV: Some Components of Operating Expenses of UAL and United Between 1998-2008
Exhibit V: Employee Strength Details Of UAL between 2002 And 2007
Exhibit VI: Passenger Revenue of United Between 2003-2007
Exhibit VII: Sources of Revenue and Expenditure in the Second Quarter of 2008
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