Walmart`s E-Commerce Strategy to Take on Amazon
| Case Code: BSTR629 Case Length: 18 Pages Period: 2011-2021 Pub Date: 2022 Teaching Note: Not Available |
Price: Rs.400 Organization : Walmart Inc. Industry : Retailing Countries : United States Themes: RetailTech, Competitive Strategy, E-commerce,,Digital Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
The history of Walmart dates back to the 1940s when Sam Walton (Walton) started his career at JC Penney, a chain of American mid-range department stores. In 1950, Walton purchased an Arkansas-based store from Luthe E Harrison and opened Walton’s 5 & 10. In 1962, Walton opened the first Walmart store in Rogers a town in Arkansas state. Walton’s strategy was built on the decision to offer products at the lowest prices anytime, anywhere. Walmart went on to become successful with its original discount store format and by 1967 the Walton family owned 24 stores, with US$12.7 million in sales. In 1969, the company was officially incorporated as Walmart Stores, Inc. By 1969, Walton had established 18 Walmart stores, reporting an annual sale of US$44 million...
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