Walmart`s E-Commerce Strategy to Take on Amazon
| Case Code: BSTR629 Case Length: 18 Pages Period: 2011-2021 Pub Date: 2022 Teaching Note: Not Available |
Price: Rs.400 Organization : Walmart Inc. Industry : Retailing Countries : United States Themes: RetailTech, Competitive Strategy, E-commerce,,Digital Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Walmart Inc. (Walmart) reported that its e-commerce sales in the US had grown 79 percent in FY2021 compared to FY2020, going up to US$43 billion from US$24.1 billion. With this, it became the No 2 online retailer in the US. (Refer to Exhibit I for Online Sales of Walmart by Division). The growth was driven by sales on the Walmart marketplace, and the launch of services like buy-online-pickup-in-store (BOPIS) and curbside pickup and delivery.
In May 2021, Walmart reported e-commerce sales were up 37% in the first quarter of FY2022 compared to the same period of the previous year. Industry experts were of the opinion that combining brick-and-mortar with e-commerce had proved to be a winning strategy for Walmart. According to them, the high sales volumes reflected a steady customer shift toward e-commerce and omnichannel options...
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