You Mawo: Using 3D Printing Technology to Introduce a New Eyewear Concept
![You Mawo: Using 3D Printing Technology to Introduce a New Eyewear Concept](../../../images20/line-png-16800.png)
Case Code: BSTR662 Case Length: 6 Pages Period: 2015-2023 Pub Date: 2023 Teaching Note: Available |
Price: Rs.200 Organization : You Mawo Industry : Home Appliances & Consumer Products Countries : Germany Themes: Product Strategy & Design, Business Level Strategies, Operations Strategy,New Product Development |
![You Mawo: Using 3D Printing Technology to Introduce a New Eyewear Concept](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In October 2021, a life cycle analysis (LCA) carried out by Germany-based 3D printer manufacturer EOS GmBH and Fraunhofer-Gesellschaft revealed that German eyewear brand You Mawo’s (which meant ‘Your Magic World’) 3D printed eyewear had a 58% lower carbon footprint than conventional glasses. The study also stated that 3D printed eyewear created 80% less waste than conventionally produced Acetate frames , while avoiding lengthy post-processing...
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