You Mawo: Using 3D Printing Technology to Introduce a New Eyewear Concept

You Mawo: Using 3D Printing Technology to Introduce a New Eyewear Concept
Case Code: BSTR662
Case Length: 6 Pages
Period: 2015-2023
Pub Date: 2023
Teaching Note: Available
 Price: Rs.200
Organization : You Mawo
Industry : Home Appliances & Consumer Products
Countries : Germany
Themes: Product Strategy & Design, Business Level Strategies, Operations Strategy,New Product Development
You Mawo: Using 3D Printing Technology to Introduce a New Eyewear Concept
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In October 2021, a life cycle analysis (LCA) carried out by Germany-based 3D printer manufacturer EOS GmBH and Fraunhofer-Gesellschaft revealed that German eyewear brand You Mawo’s (which meant ‘Your Magic World’) 3D printed eyewear had a 58% lower carbon footprint than conventional glasses. The study also stated that 3D printed eyewear created 80% less waste than conventionally produced Acetate frames , while avoiding lengthy post-processing...

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