You Mawo: Using 3D Printing Technology to Introduce a New Eyewear Concept
| Case Code: BSTR662
Case Length: 6 Pages
Pub Date: 2023
Teaching Note: Available
Organization : You Mawo
Industry : Home Appliances & Consumer Products
Countries : Germany
Themes: Product Strategy & Design, Business Level Strategies, Operations Strategy,New Product Development
Abstract Case Intro 1 Case Intro 2 Excerpts
The Production and Design Process of 3D Printed Glasses
To produce the eyewear, You Mawo used 3D printing or additive manufacturing. It used EOS machines and EOS’ Selective Laser Sintering (SLS) process. The 3D printing technology that it used was called Powder Bed Fusion , which was generally considered to be the best technology available for creating light, durable, and customized products sustainably. It involved melting a very fine polyamide powder using a laser and then applying it in layers..
You Mawo claimed that its glasses fit customers quite well in their standard form. However, in situations where the customers’ face shape was a bit different from the average or if the customer wanted a perfect sized pair of glasses, the company had a process to capture the customer’s information..
The Way Forward
In 2017, just a year after the market launch, 20,000 pairs of unique You Mawo glasses were delivered to customers. In 2020, the company launched a completely new software update. In 2021, it began production at its new manufacturing facility in Munich. The growth of the company was funded entirely through cash flows with a growth rate of 1,875%. Since January 2021, You Mawo was considered 100% carbon neutral in all areas..
Exhibit I: Face Scan taken on an iPad
Exhibit II: Awards won by You Mawo
Exhibit III: Companies Information
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