Zipcar: Revolutionizing Car Rentals
Case Code: BSTR360
Case Length: 16 Pages
Pub Date: 2010
Teaching Note: Not Available
Organization: Zipcar Inc.
Industry: Car Rentals, Car Sharing
Themes: Services Marketing, Business Models, Promotional Strategy
Abstract Case Intro 1 Case Intro 2 Excerpts
The practice of car sharing began in some European cities almost 50 years ago. Car sharing was considered to be a variation of car rentals, where people rented cars for very short periods. The cars were usually managed by companies which rented the cars as part of their business...
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