Zipcar: Revolutionizing Car Rentals

Zipcar: Revolutionizing Car Rentals
Case Code: BSTR360
Case Length: 16 Pages
Period: 2000-2009
Pub Date: 2010
Teaching Note: Not Available
Price: Rs.300
Organization: Zipcar Inc.
Industry: Car Rentals, Car Sharing
Countries: USA
Themes: Services Marketing, Business Models, Promotional Strategy
Zipcar: Revolutionizing Car Rentals
Abstract Case Intro 1 Case Intro 2 Excerpts


The case study describes the growth of US-based Zipcar Inc. (Zipcar), the world's largest car sharing service. It also discusses some of the company's business processes and the key role of technology in its operations. Later, the case talks about the changes initiated by Scott Griffith, who became the CEO of Zipcar in February 2003. It then gives an overview of the competitive scenario and the challenges facing the company. The case concludes with a brief discussion on the company's future prospects.


The case is structured to achieve the following teaching objectives

  • Innovation and its impact on mature markets
  • Popularizing a new concept, in an established industry



Zipcar, Car rentals, Car sharing, Services marketing, Promotional strategy, Business model, Zipcard, Zipster, Zone marketing, Word-of-mouth marketing

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