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Zoom`s Rise Amidst the COVID-19 Pandemic

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: BSTR619
Case Length: 18 Pages
Period: -
Pub Date: 2021
Teaching Note: Available
Price: Rs.500
Organization: Zoom Video Communications, Inc.
Industry: Technology & Communications
Countries: United States
Themes: Growth Strategy, Business Models, COVID-19, Competitive Strategy
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Background note

Zoom was founded in 2011 by Yuan , who was originally from China. Yuan was convinced that the internet was the next big thing and so decided to migrate to the US in the mid-nineties. Though his application for a US visa was rejected eight times, he did not give up. He continued to reapply until his visa application finally got approved – in his ninth try. In 1997, Yuan relocated to the US and joined video and web conferencing company Webex as a software engineer. In 2007, Webex was acquired by Cisco for US$3.2 billion . Yuan quickly rose to become vice president of engineering at Cisco..

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