Zoom`s Rise Amidst the COVID-19 Pandemic

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: BSTR619
Case Length: 18 Pages
Period: -
Pub Date: 2021
Teaching Note: Available
Price: Rs.500
Organization: Zoom Video Communications, Inc.
Industry: Technology & Communications
Countries: United States
Themes: Growth Strategy, Business Models, COVID-19, Competitive Strategy
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


In Q2 2020, videoconferencing app Zoom, developed by US-based-tech Company Zoom Video Communications, Inc. (Zoom), became the most downloaded app worldwide with 37.8 billion downloads. According to mobile market intelligence platform Sensor Tower’s Q2 2020 Data Digest, Zoom’s Apple App store downloads surged by 22.6% to 9.1 billion while Google Play Store witnessed a 34.9% growth to 28.7 billion. Analysts attributed Zoom’s tremendous growth to the COVID-19 pandemic, which had driven millions of people across the globe to use the videoconferencing app while working from home or to remain connected with family or friends. According to a senior mobile insights analyst at Sensor Tower, “Zoom was the top app by downloads worldwide, in the US, and in Europe for the quarter. It was only the third app to reach 300 million installs in a quarter, joining TikTok and Pokémon Go in accomplishing this feat.” ..

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