DoCoMo: The Japanese Wireless Telecom Leader
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Case Code: BSTR049 Case Length: 17 Pages Period: 1992 - 2003 Pub Date: 2003 Teaching Note: Available |
Price: Rs.500 Organization: NTT DoCoMo (DoCoMo) Inc Industry: Telecommunication Countries: Japan Themes: Differentiation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case examines the phenomenal growth of DoCoMo, a Japan-based wireless telecom company, into Japan's largest company and the world's second largest wireless carrier on account of its I-Mode service. It discusses in detail the highly successful business model followed by DoCoMo for I-Mode. The case examines the globalization strategy and the 3G initiatives of the company, which led it to financial problems during the early 2000s. The case also examines other problems the company faced during the period such as intensified competition and decreasing revenues on account of the saturation of Japan's cellular telephony market. It discusses the various initiatives undertaken by DoCoMo to retain its leadership in the market. The case also observes the future prospects of DoCoMo in the light of these initiatives.
Issues:
- To identify the factors that enable a company become a market leader (first mover advantage, innovative/user-friendly/affordable products and services)
Contents:
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The Tsunami in Trouble
Background Note
I-Mode: DoCoMo's Success Story
DoCoMo - Beyond I-Mode
DoCoMo - Problems Aplenty
Life After the Loss
Business as Usual?
Exhibits
Keywords:
DoCoMo, Japan, wireless telecom, largest company, second largest, wireless carrier, I-Mode, model, globalization strategy, 3G, financial problems, 2000, intensified competition, revenues, saturation, cellular telephony, leadership
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