Rupert Murdoch: The Media Mogul

Rupert Murdoch: The Media Mogul
Case Code: BSTR102
Case Length: 13 Pages
Period: 1980 - 2004
Pub Date: 2004
Teaching Note: Available
Price: Rs.300
Organization: News Corporation Limited
Industry: Media & Advertising
Countries : USA
Themes: -
Rupert Murdoch: The Media Mogul
Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case examines the entrepreneurial and leadership styles of Rupert Murdoch, the CEO and Chairman of News Corporation Limited, a global media and entertainment company which diversified into films, television, newspapers, magazines etc. The case explains Murdoch's business acumen, diversification into different businesses and people management skills in detail.

Issues

The case is structured to achieve the following teaching objectives:

  • The entrepreneurial skills which can lead to success of a business (es)
  • The different leadership styles and their role in the success of a business (es)
  • The importance of people management skills in the success of a business (es)

Contents

Keywords

Entrepreneurial, leadership, Rupert Murdoch, CEO, Chairman, News Corporation Limited, global media, entertainment, films, television, newspapers, magazines, acumen, diversification, people management, skills

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