Rupert Murdoch: The Media Mogul
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Case Code: BSTR102 Case Length: 13 Pages Period: 1980 - 2004 Pub Date: 2004 Teaching Note: Available |
Price: Rs.300 Organization: News Corporation Limited Industry: Media & Advertising Countries : USA Themes: - |
Abstract Case Intro 1 Case Intro 2 Excerpts
"This is a guy who has to keep moving. In half a century of building News Corp., he has left everyone and everything behind. That applies to ideas. That applies to friends.... He'll do whatever he has to do to get the next deal done."
- Neil Chenoweth, an Australian financial journalist in February 2003.
"His executives fall over each other trying to out-praise his business acumen and flair, conveniently forgetting that not so long ago the whole News Corporation empire was one tiny financial heartbeat away from total collapse. How that unique News Corp. culture has been developed and sustained is one of the enduring mysteries."
- David Salter, executive producer of the Australian Broadcasting Company's program, Media Watch in May 1998.
"The winners will be those who capitalize quickly on changing opportunities. The challenge is to move early and innovate often."
- Rupert Murdoch, Chairman, News Corporation, in the book 'Business the Rupert Murdoch Way.'
Murdoch Wants More!
In May 2003, all major US Television channels aired advertisements featuring photographs of media king Rupert Murdoch (Murdoch) along with tag line, This Man wants to control news in America. The advertisements accused Murdoch of trying to control news in America. The campaign was initiated by an online activist group www.moveon.org against Federal Communications Commission's decision to relax media ownership laws in the US. Media groups pointed out that new media ownership laws would lead to monopoly in the media industry, as new laws would enable big conglomerates such as Murdoch's News Corp, Disney, Viacom, AOL TimeWarner to control local TV stations and radio outlets easily. Analysts pointed out that this would result in higher cable bills, fewer choices and reduced coverage of community issues for the public.
The campaign alleged that, Murdoch wants more. Much more, unless we act now Rupert Murdoch is going to get his way. Not only in the US, in many other countries, media watchers, were of the opinion that Murdoch had created a monopoly through News Corporation (News Corp). They pointed out that Murdoch had wiped out competition from the market, which would result in monopoly in the media industry. Whatever might be the criticisms, Murdoch's supporters pointed out that he was a successful businessman with good business acumen. They pointed out that Murdoch could see into the future and take right decisions for building his business empire. (Refer Exhibit I for Rupert Murdoch's empire)....
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