The Interbrew-AMBEV Merger Story|Business Strategy|Case Study|Case Studies

The Interbrew-AMBEV Merger Story

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR137 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Mergers Acquisition and Takeovers
Case Length : 20 Pages
Period : 2002-2004
Organization : Interbrew, AmBev
Pub Date : 2004
Teaching Note : Not Available
Countries : Brazil, Belgium
Industry : Brewery


The case discusses the mega merger of world's third largest brewer - Belgium based Interbrew with the world's fifth largest brewer - Brazil based AmBev, creating the largest brewery in the world in terms of volumes produced. After giving a brief note on the two companies, the case discusses the rationale for the merger and the benefits which the two companies were expecting from it. The case then explains the merger deal in detail. It finally discusses the possible challenges which the merger could face in the near future. The case also provides a detailed note on the structure of the global brewery industry, the major players - their market shares and their brands and the recent trends in the industry.


To Get insights into the structure of the global brewery industry

Understand the rationale behind merging the two leading brewery companies in the world

Examine and analyze the synergies in the merger deal between Interbrew and AmBev

Critically examine the drawbacks of Interbrew-AmBev merger deal


  Page No.
The Announcement 1
About Interbrew 2
About Ambev 2
The Rationale 3
The Merger Deal 4
The Benefits 5
The Drawbacks 6
Exhibits 8


Case, Interbrew, AmBev, InBev, Merger and Acquisition, Global Brewery Industry, Merger Deal, Synergies, Largest Beer Markets, Leading Beer Companies, Organization Structure, Leading Global Beer Brands

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