The Carrefour and Tesco Swap Deal

Case Code: BSTR285
Case Length: 14 Pages
Period: 1989-2005
Pub Date: 2008
Teaching Note: Not Available

Price: Rs.300
Organization: Carrefour, Tesco
Industry: Retail
Countries: Taiwan, Czech Republic, Slovakia
Themes: International Business, Globalization Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

About Carrefour
Carrefour was founded in 1960 by two entrepreneurs, Marcel Fournier (Fournier), a textile retailer, and Louis Defforey (Defforey), a wine and food wholesaler, from Annecy in eastern France. The first two stores that they opened were highly successful...

About Tesco
In 1919, Jack Cohen (Cohen), who served the Royal Air Force during World War I, founded a grocery store using the gratuity he received after he left the military service. Cohen started to sell tea from a supplier TE Stockwell in 1924...

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