The Carrefour and Tesco Swap Deal
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Case Code: BSTR285 Case Length: 14 Pages Period: 1989-2005 Pub Date: 2008 Teaching Note: Not Available |
Price: Rs.300 Organization: Carrefour, Tesco Industry: Retail Countries: Taiwan, Czech Republic, Slovakia Themes: International Business, Globalization Business |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Carrefour's Success and Tesco's Woes in Taiwan
During the late 1980s, Carrefour decided to enter Asia and considered several markets like Hong Kong, Malaysia, and Thailand for its Asian foray. Carrefour found Hong Kong and Singapore too small for its planned scale of operations. South Korea was not ideal then due to its lower per capita GNP compared to places like Singapore and Hong Kong....
Czech Republic & Slovakia: Carrefour Falters, Tesco Thrives
Carrefour entered the Czech Republic in 1998 through its subsidiary Carrefour Ceska Republika. Its first hypermarket was opened in a shopping mall in Plzeň . Carrefour offered 60,000 products, with a wide range of non-food items...
Tesco and Carrefour Announce Swap
On September 30, 2005, Tesco and Carrefour signed a sales and purchase agreement, under which Tesco agreed to acquire Carrefour's stores in the Czech Republic and Slovakia (11 stores in Czech Republic and 4 stores in Slovakia)...
After The Swap
According to analysts, the swap reflected the international expansion strategies of the two companies. Carrefour's strategy had been to spread to different countries, establish a presence before competitors arrived, and then build the business...
Exhibits
Exhibit I: Carrefour - International Expansion
Exhibit II: Tesco -International Expansion
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