VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes
![VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes](../../../images20/line-png-16800.png)
Case Code: CSRS017 Case Length: 10 Pages Period: 2020-2023 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization: VAAST Bikes Industry: Transport & Logistics Countries: United States Themes: Sustainable Innovation, Product Strategy & Design,Brand Development,Growth Strategy |
![VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
Sustainability in the US Bicycle Industry
Biking had become a common activity for many people in the US, especially after the first wave of the Covid-19 pandemic in 2020. It was an easy way to get exercise outdoors with little scope for close interaction unlike in a gym during workouts. Bike riding by itself was a very good way of reducing carbon emissions..
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