VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes
![VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes](../../../images20/line-png-16800.png)
Case Code: CSRS017 Case Length: 10 Pages Period: 2020-2023 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization: VAAST Bikes Industry: Transport & Logistics Countries: United States Themes: Sustainable Innovation, Product Strategy & Design,Brand Development,Growth Strategy |
![VAAST Bikes: Building a Niche Brand through Sustainable Products and Processes](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On March 16, 2023, US-based VAAST Bikes (VAAST) won a sustainability award at the inaugural FIT Sport Design Awards for its road bike , the R/1 . “We’re thrilled the R/1 has been honored by a world-renowned awards panel for being one of the most sustainable, progressive and eco-friendly road bikes on the market,” Morten Kristiansen (Morten), General Manager of VAAST, said. (Refer to Exhibit I for the common classification of bicycles). .
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