The Bangalore Brand
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Case Code: ECON014 Case Length: 14 Pages Period: 1985-2004 Pub Date: 2004 Teaching Note: Available |
Price: Rs.400 Organization : - Industry : - Countries : India Themes: Business Environment |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case explains the competitive advantage of Bangalore that has helped it earn the name, the "Silicon Valley of India". It describes the factors that made Bangalore one of the favourite destinations for IT&ITES companies in India and abroad. The case touches on the proactive role played by the state government in developing the city as an IT destination. However, Bangalore has recently been facing stiff competition from other cities so far as investment from domestic and foreign companies is concerned. It seems to be losing its competitive advantage for doing business to other emerging destinations. The case looks into the infrastructural problems Bangalore is facing and the growth of alternative destinations such as Hyderabad and Chennai.
The last section of the case explains the recent initiatives taken up by the government of Karnataka to revitalize the Bangalore brand.
Issues
The case is structured to achieve the following teaching objectives:
- The factors that contribute to the competitive advantage of a place
- Sustainable competitive advantage and the factors that are important for this kind of advantage
- The role of the government in developing and sustaining the competitive advantage of a place
- The role of infrastructure and civic amenities in making a place an attractive investment destination
- The impact of political decisions on business and the relationship between business and politics
Contents
Keywords
Bangalore, 'Silicon Valley', 'Garden city', Business Process Outsourcing, Software Technology Parks of India, National Association of Software & Service Companies (NASSCOM), Cyber Park, Wi-Fi enabled hotspots, Bangalore Mahanagara Palike, IT Enabled Services (ITES), Infosys, Software Technology Park, Hyderabad, Karnataka, Wipro and Satyam
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