The Bangalore Brand
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Case Code: ECON014 Case Length: 14 Pages Period: 1985-2004 Pub Date: 2004 Teaching Note: Available |
Price: Rs.400 Organization : - Industry : - Countries : India Themes: Business Environment |
Abstract Case Intro 1 Case Intro 2 Excerpts
Growth of Bangalore
Bangalore has a legacy of high quality research institutions starting with the Indian Institute of Science (IISc) built in 1909. The Government of India's (GoI) decision to locate high-level R&D centers in Bangalore (Refer to Exhibit IV) laid the foundation for the technological prominence of the city. Being the pioneer in India in introducing engineering colleges through private participation, Karnataka has a large pool of technically qualified people. In Bangalore alone, 40,000 graduates trained in technology pass out from 50 colleges every year. In 1985, Texas Instruments became the first MNC to open a center in Bangalore with the establishment of its circuit design and development center. In 1991, the first Software Technology Park in India came up in Bangalore. In 1992, Bangalore became the first city in India to set up a satellite earth station for high-speed communication services to facilitate software exports. In 1996, the National Association of Software & Service Companies (NASSCOM) came up with a plan intended to help Karnataka overtake the State of California in the US (known as the Silicon Valley), both in terms of number of software companies and revenue by 2020...
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