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Valuation Challenges of Impossible Foods

Snowflake IPO: A Rebound for the US Stock Market
Case Code: FINC175
Case Length: 9 Pages
Period: -
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization: -
Industry: -
Countries: United States
Themes: Valuation, Financing, Branding Strategy, Financial strategy
Snowflake IPO: A Rebound for the US Stock Market
Abstract Case Intro 1 Case Intro 2 Excerpts

Background

During a sabbatical in 2009, Stanford University Professor Dr. Patrick O. Brown (Pat) decided to switch careers to address the urgent problem of climate change – make the global food system sustainable by making meat, fish, and dairy from plants, which had a much lower carbon footprint than meat, fish, and dairy from animals. Pat and his team started by analysing meat at the molecular level to determine precisely why meat smelt, handled, cooked, and tasted the way it did, and developed proprietary research and technology to recreate the entire sensory experience of meat, dairy, and fish using plants. Its first product – Impossible Burger – was introduced in 2016 at a restaurant named ‘Momofuku Nishi’ in New York in 2016..

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