Valuation Challenges of Impossible Foods
| Case Code: FINC175 Case Length: 9 Pages Period: - Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization: - Industry: - Countries: United States Themes: Valuation, Financing, Branding Strategy, Financial strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In November 2019, Impossible Foods, a plant-based meat burger maker headquartered in Redwood City, California, was in talks with investors to raise funding of between $300 million and $400 million, which it hoped would double its $2 billion valuation reported in May 2019. Its rival, Beyond Meat, saw its valuations triple in the same period after its IPO in May 2019. Beyond Meat was valued at $4.8 billion in November 2019. The global market for meat substitutes generated revenue of $4.2 bn in 2018 and was expected to grow $6.1 bn by 2023 as more customers turned vegan or cut down on their meat consumption.
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