Can Google`s Overhauled Employee Performance Review System Reduce Employee Turnover?
| Case Code: HROB235
Case Length: 8 Pages
Pub Date: 2022
Teaching Note: Available
| Price: Rs.300
Organization: Google LLC
Industry: Technology & Communications
Countries: United States
Themes: Performance Management, HR Policy, Job Satisfaction,Human Capital
Abstract Case Intro 1 Case Intro 2 Excerpts
The caselet talks about the reasons for US-based multinational technology company Google LLC bringing about a change in its employee performance review system. The case provides a glimpse into the reasons that led Google to drop out of the list of Best Places to Work somewhere in the mid-2010s after having been on the list for quite a few years. The case documents how employee dissatisfaction at Google had soared further in the post-pandemic world, leading to a rise in employee turnover. The case provides key highlights from Google’s employee survey – The Googlegeist Survey 2021 – which revealed the various HR areas that were a bone of contention for the company’s employees. The case then mentions the various aspects of Google’s new employee review system called the Googler Reviews and Development (GRAD) that was launched in May 2022. Unlike the earlier system, GRAD was expected to focus on employee development, learning, and progression throughout the year. So, can GRAD stem employee dissatisfaction at Google and once again make it one of the most coveted companies to work for?
The case is structured to achieve the following teaching objectives:
- Understand the issues and challenges in employee performance appraisal and performance management.
- Recognize the objectives of performance appraisal.
- Scrutinize the HR strategy behind the implementation of a particular appraisal method.
- Analyze the performance appraisal process, especially the modern methods.
- Examine the advantages and pitfalls of a performance appraisal process.
Google’s fall from grace
Google’s Employee Problems Explode
So, is grad the solution?
Performance Appraisal; Performance Review; Performance Management; Performance Evaluation; Employee Morale; Job Satisfaction; Employee Turnover; Modern Appraisal Methods; Employee Survey; HR Strategy; Reward Systems; Ratings; Recency Bias; Promotion Policy; Transparency
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