Navigating Unionization: Tesla`s Battle with Nordic Labor Unions

Case Code: HROB271
Case Length: 14 Pages
Period: -
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization: Tesla, Inc.
Industry: Automotive
Countries: Sweden
Themes: Labor relations, Collective Bargaining Ethical Leadership,Labor Unions

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Tesla And Its Culture

Tesla, founded in 2003, launched its first product the Tesla Roadster, a high-performance electric sports car, in 2008. (See Exhibit I for Tesla’s History and Timeline) Following the Tesla Roadster’s success, Tesla shifted its focus to more affordable EVs, launching the Model S luxury sedan in 2012 and the Model X Sport Utility Vehicle (SUV) in 2015. In 2017, Tesla expanded its market reach with the introduction of the Model 3, a more affordable electric sedan aimed at broader consumer adoption..

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